Why is Aliexpress So Cheap? Is It Legit and Safe?

Joey Gan
2023/03/06 19:03


If you’re in search of a cut-rate platform to find the most practical things for your home, work, orschool,you may have encountered the name Aliexpress and wondered: is AliExpress trustable? 

AliExpress sells a wide range of items, from outdoor products such as bicycles, jewelry products such as wedding rings to even beauty makeup and healthproducts. It basically contains all categories. Will you get what you pay for? how goods can be dirt cheap? and if you can trust that the AliExpress suppliers will deliver quality products?

AliExpress is widely considered as other similar online stores like eBay or Amazon of China. When we think of AliExpress, we picture a great source for cheap and unique items. The question is, Why is Aliexpress So Cheap? Isit legitandsafe? Does AliExpress sell fake stuff?

Don't worry! We've got you covered with this guide to finding out.

8 Reasons Why is Everything So Cheap on Aliexpress?

Hereare 8reasons why AliExpress prices are so cheap:

1. 80% of Suppliers are Manufacturer

Aliexpress is a great place to find cheap products. It's an online marketplace where you can buy things directly from small businesses or manufacturers that want to reach the international market. 

When there is no middleman between customers and manufacturers, this reduces costs. One of the biggest advantages of buying on the AliExpress platform is that you can buy goods in single-unit quantities, so you don't have to spend a lot of money to get started.

The only problem with AliExpress is that you can't private label products bought from there. You can buy private-label goods from Alibaba, but they will almost always be more expensive to buy through Aliexpress than Alibaba. 

2. Offer Bulk Discounts

The reason why Aliexpress is so cheap is that they offer bulk discounts. Besides the standard low prices, you can quite often get even more of a discount if you purchase a larger quantity. You can see exactly how many AliExpress coupons you'll get if you purchase more products from the product purchase page. 

It's good that the minimum quantity is 1 piece, so you can compare the value. As well you can save a lot of money by reselling items with this bulk discount.


3. High Volume of Sales

With millions of products sold every day on Aliexpress, sellers can offer competitive prices due to economies of scale.

4. The World's Greatest Logistics System

The Alibaba Group owns 40+ companies that provide logistics services to AliExpress sellers, including Cainiao and other big names in the industry. These companies have a good solution for every country in the world and use the latest technology to deliver goods to you.

This means that shipping cost is reduced, and so are prices! You can buy cheaper on AliExpress than elsewhere. 

5. Low Shipping Costs

If you're buying something from China, you can expect to pay less than if you were buying from America or Europe.

Most sellers on AliExpress offer free shipping on their products. However, choosing this option usually means that you will have to wait more than a month to receive it, and you will not get the tracking code of AliExpress to track its journey.

Even if you only order a $2 item from AliExpress, it will be shipped for free. The low price from China is the result of UPU agreements (Universal Postal Union). China was still a developing country when low tariffs were implemented. We've been away from that era for a long time. Last year, the rules were altered. Importing from China has become more expensive since then.

The Chinese government levies minimal taxes and duties on entrepreneurs. Many Chinese manufacturers are exempt from VAT (value-added tax) when they export products. Manufacturers are eager to produce more goods and are encouraged to keep selling prices low.

Labor costs are lower in comparison to Europe or the United States, lowering manufacturer costs and increasing margins.

6. Many Young Brands

You may have heard of YTMTLOY or LEMFO, or you may not have. They are regarded as large and successful brands in China. By global standards, they are still young. They are only now beginning to battle ZARA and Fitbit.

AliExpress is a platform for young brands. To compete successfully with well-known brands, they must lower their prices. That is why AliExpress is so inexpensive!

7. Many Replica Goods

If you're new to AliExpress, you might think that the site itself is safe--after all, it has hundreds of reviews and feedback from satisfied customers. But it's important to understand that not all of those reviews are legitimate. Some sellers offer cheap prices on their products because they want people who don't know better to buy their replica goods at a bargain price!

The best way to avoid getting scammed is by reading the product name and description carefully before buying anything from AliExpress. If something sounds too good to be true, it probably is! 

Refer to "Top 12 Chinese Replica Websites", you will find AliExpress is also one of them.

8. Low Advertising Costs: 

Online advertising is generally cheaper than traditional advertising, and many Aliexpress sellers rely on social media and word-of-mouth marketing to promote their products, which reduces advertising costs.

About the AliExpress delivery time, From 2019, Aliexpress offers AliExpress dropshipping service, The overall delivery speed is twice as fast as before, and now it takes 8-15 days for special-line parcels to be shipped from China to the United States.

We found the same headband on Aliexpress and 1688, its price is a little cheaper than 1688, which is inconceivable, because 1688 is the Chinese version of Alibaba, according to common sense, its cost will be lower, but due to various advantages such as Aliexpress recurrent subsidy policy and free logistics, it gives the seller a great discount. So you will find that the price of Aliexpress is very low.

Is AliExpress Legit?

AliExpress is a website that allows you to buy and sell products from around the world. The company has become one of the world's largest e-commerce platforms, growing rapidly.

AliExpress is run by Alibaba Group, one of the world's largest retail and Internet companies. This means that AliExpress is legitimate because it's operated by an established company with a proven track record of success.

Like most e-commerce websites, the question of AliExpress's legitimacy revolves around whether its users conduct business in a legal manner. So if you're asking if can i buy from AliExpress in the USA, the answer is Yes!


Every three months, there is a big sale. AliExpress has a big sale every 90 days. The most famous is 11.11, also known as Bachelor's Day in November. In the winter, there is a New Year's Eve sale. Spring is AliExpress's birthday season. There is a Week of Brands in the summer. Customers from all over the world have grown to appreciate sales on AliExpress. They spent $84.54 billion on goods on Bachelor's Day in 2021. This is more than what is available on Black Friday in the United States.


Sellers must offer substantial discounts in order to qualify for the sale. AliExpress is committed to providing reasonable discounts. That's why the cost is so low.

How to Avoid Low-Quality Goods on Aliexpress?

- Check Product Reviews

The first thing you should do is check the product's reviews. This is important. The best way to determine counterfeit listings is to check what previous buyers have said about them. Don't buy one or two-star products as a general rule. Also, even if the ratings are good, read the low-star reviews, as some sellers inflate their products' ratings by posting fake positive reviews.


- Check Product's Description

Check the product's description closely, too, because sometimes counterfeiters try to hide their true intentions by using deceptive terms like "brand new" or "unopened" in their listings--these phrases may indicate that they are selling fake goods!

From product name, image, description section, features, refund/replacement policies to shipping information, and communicate with the seller to clear all your doubts about this product, keep a record of your chat messages in case of future disputes.

- Compare Price

Before buying a product, please compare prices on other websites to ensure that the price of AliExpress products is not too low. If the price is too low, you have to repeat other steps and ask the seller why it is so cheap and doesn't buy it if it doesn't make sense in common sense.

- Pay Attention to Search Result

One common ruse is listing prices significantly lower than MSRP. Sellers on AliExpress can add variations to their product listings, such as shoe sizes. Some, however, take advantage of this feature. They create product listings that describe a genuine product but advertise the price of an optional accessory. Buyers perceive the listings to be good buys. However, when you click on them, you'll notice that the listed prices are for cheaper accessories, while the actual products cost more.

Here's an example: you found a game control with a wallet for $19.98. That's a decent deal, but when we clicked on it, we discovered that only the game control was worth that much. The game control with a bag shown in the photo was actually $30.78. If you're not careful, you might end up purchasing only the game control. You can't use the money-back guarantee because the listing isn't technically incorrect — just misleading. That is why you must pay close attention to detail. 


Check your order twice before paying, and don't rely solely on photos. You should thoroughly read the description, and if you find any discrepancies, you should look elsewhere. 

- Choose Buyer Protection

Lookfor Buyer Protection and money-back guarantee badges on any item you purchase from AliExpress so that if something goes wrong with your purchase later on down the road (like if it turns out to be fake), you'll have these guarantees.

- Protect Your Personal Information

Do not give your personal information to AliExpress sellers or visit websites that ask for it. While it's rare, a seller may contact you directly and ask you for your personal information. 

1. Protect your account info

A more subtle approach may involve directing you to a third-party website where you will be asked to sign in using your AliExpress username and password. They will usually claim that this is necessary to process your transaction to complete your payment or track your order. In either case, don't give them any of your personal or financial information. It is almost certainly all part of an attempt to steal your identity.


2. Never pay outsite of AliExpress

Additionally, you shouldn't pay a seller outside of AliExpress platform for two reasons. Not only do you lose AliExpress' protection and oversight, but you are also likely aiding the seller in defrauding AliExpress.


We recommend never directly paying an AliExpress seller for an order or item; use AliExpress's internal payment system instead! If you are thinking," Is AliExpress a legit website?" the answer is Yes! AliPay is a secure payment service like PayPal, Cash App, and Venmo. You can fund your AliPay account with a credit or debit card and then pay with the balance.

3. Confirm delivery after receiving

You should never confirm delivery of an AliExpress order before receiving it. AliExpress doesn't release your payment to the seller until you have confirmed that you have received your purchases from them. 


AliExpress is a competitive marketplace, and some sellers are willing to use shady listing tactics to gain an advantage over their competitors.


You now understand how AliExpress so cheap is. This is due to free shipping, bulk discounts, dropshipping service and purchasing directly from a Chinese manufacturers, where wages are significantly lower. AliExpress sells legitimate and high-quality products. 


You simply need to be cautious when navigating the platform and avoid purchasing a "fake" product. You can do so by inspecting the product title, description, and customer reviews. Enjoy your shopping at AliExpress! if you still have probelm about sourcing from AliExpress, Don't hesitate to contact us.

Article by:
Joey Gan
The Co-founder of Ruizhi Sourcing. With 10 years of experience in the field of sourcing in China, we help 1k+ clients import from China and customize new products..
Contact with me at Linkedin